ACCOUNT DIRECTOR
Company: Stanton & Company
Location: Los Angeles
Posted on: October 20, 2024
Job Description:
Stanton & Company is looking for a high-energy, results-driven
and ambitious Public Relations Account Director to lead our public
relations team. The ideal candidate will have an in-depth
understanding of and passion for lifestyle, health and wellness
public relations, deep relationships with key media, and a solid
understanding of how to maximize influencer engagement as part of a
PR campaign. Strong written and verbal communication skills and
experience managing and fostering growth among multiple clients are
important.
The Account Director must be a strong multi-tasker, adept at
balancing long-term strategic plans while overseeing day-to-day
tactical project executions and have strong media
relationships/know-how. The Account Director will help lead the
strategic planning process and continually develop and implement
original, creative communications programs for our clients. The
ideal candidate has strong media relations skills, a can-do
attitude, and thrives in a fast-paced environment, while delivering
consistent and high-quality results.
ROLE & RESPONSIBILITIES:
- Lead account management for key clients, overseeing the junior
PR team and all deliverables
- Supervise, advise and work alongside the Senior Director/VP in
development and execution of overall strategy and communications
for client programs and initiatives, including media relations,
mailings, media events, ambassador/influencer programs, event
seeding and sampling, sponsorship development, brand partnerships,
and crisis management
- Work closely with account teams in reviewing and creating key
client-facing documents including: press materials (e.g., press
releases) client strategies and plans, bi-monthly status reports,
monthly recaps, etc.
- Draft press releases and pitches; pursue timely press
opportunities and proactive outreach to support Agency clients,
brands and individuals
- Secure top-tier media coverage, including profile and product
placement and pivot strategy and tactics when necessary
- Onsite management or attendance of media events, media tours,
red-carpet events etc. on behalf of clients
- Participate in bi-monthly calls with clients and communicate
with clients regularly as needed
- Oversee client budget management and provide necessary
metrics/KPIs
- Provide strategic counsel to clients on ongoing basis
- Network and leverage existing industry relationships and grow
new relationships
- Manage and develop junior team members
- Develop, finalize and manage client contracts
- Research, vet and pitch new business opportunities
- Create and submit new business proposals
ATTRIBUTES:
- 8-10 years of public relations experience
- A strong team-oriented leader with vision and clarity with a
desire to mentor and grow team members
- Strong media relations experience in lifestyle, health and
wellness, beauty, natural foods, book launches and
packaged/consumer goods (broadcast, print, digital, podcasts)
- Excellent communication skills, verbal and written
- An approach that integrates strategic thinking with big, bold
creative ideas
- A proven track record of building and executing successful PR
strategies
- Hands-on experience networking and building relationships,
writing communications proposals and pitching new business
opportunities
- Long-term strategic vision with the ability to simultaneously
manage short-term/ongoing/day-to-day activities and
activations
- Strong project management and prioritization skills; ability to
execute against multiple projects simultaneously
- Proactive mindset and approach, actively generating new ideas
and opportunities to support client objectives
- A passion for a healthy, active lifestyle
- A positive attitude, charismatic, enthusiastic,
high-energy
- A consistent display of integrity, professionalism, discretion,
and judgment
ABOUT US:Stanton & Company is a full-service sports and lifestyle
marketing and PR agency focused in the healthy, active living
space. We represent philosophy driven brands including both
personalities and brands, developing strategic communications
programs including media relations, influencer engagement, event
activations, brand partnerships and more. We bring the skills and
high level thinking from big agency, big brands background to
socially minded, entrepreneurial clients.
Keywords: Stanton & Company, Rancho Santa Margarita , ACCOUNT DIRECTOR, Executive , Los Angeles, California
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